A bad website can affect your business even if your company is reputable. It can give customers the impression that your brand is low-quality or untrustworthy. When someone views your website, they are looking for proof that you are credible and an expert in your industry. And if the web page design that serves as the face of your company does not represent this image, you may lose revenue and harm your brand’s reputation.
Here are a few examples of what makes a bad website
- Slow loading time, resulting in a high bounce rate
- Poor Search Engine Optimization (SEO) implementation
- A non-responsive, non-mobile-friendly website design
- Difficult to comprehend or navigate, resulting in a negative user experience
- Unappealing website design, graphics, colors, and fonts
- Inadequately written website content with little or no call to action (CTAs)
- A sloppy or ineffective web design and marketing strategy
How Can A Bad Website Affect Your Business
Your credibility suffers as a result of poor design.
You may be the best at what you do, and your products could be the best on the market, but if your website doesn’t represent that level of quality, your credibility and professionalism may as well be non-existent. 80% of people rely on their impression of a business’s credibility on its website design. It’s as easy as this: the quality of your website will determine the quality of your services or products.
Your Google ranking will be affected.
You can have the strongest SEO strategy in place, but if your website is ugly and users leave in seconds, your efforts will be sabotaged. This is because your bounce rate will rise, signaling to users that your website is of poor quality. As a result, search engines such as Google will rank your website lower on their results pages. In other words, customers will not find you!
Customers may become frustrated and leave your website as a result.
It is unlikely that you will see a customer again if they navigate away in frustration due to broken links, clutter, or confusing navigation. If your competition provides the same services in a more user-friendly website design, your loss is their gain. Furthermore, a badly-designed website may slow down your site’s loading performance. As a result, clients may get annoyed and leave, contributing to a low search engine rating.
A poor user experience can ruin your marketing efforts.
When it comes to your user experience (UX/UI) design, one of the most important factors to consider is a responsive web design, which will display correctly on all devices, particularly mobile. 57 percent of users said they will not recommend a company that does not have a good mobile website design. In fact, 85% of adults expect a company’s website to look like it on mobile as it does on their desktop.
A bad website can result in a loss of sales.
The primary goal of a website is lead generation and conversions. You want potential clients to find you, take action, interact with you, and eventually buy from you. You’re losing sales and income if you don’t get users to do any of these things.
It can give the impression that you are disconnected from your audience.
A poor website experience creates the impression to your audience that you either don’t know them or don’t value them. You want to ensure that the user experience is appropriate for your target market. If your designs and content are several years outdated, clients may doubt if you’re still in business.
Businesses frequently fail to correlate their websites to the outcomes of their operations. Many businesses still find it difficult to justify the cost of professional website service. Consider this: you have devoted countless hours of your life to the growth of the business. Isn’t your business’s initial impression – its website – worth the extra time and effort? If you’re having trouble converting new leads, the issue could be with your online presence. Addressing issues with your website’s design can help you enhance your business results and attract new customers.
What Makes a Good Website
A good website will help to increase your profitability, help in retaining customers, and keep your company at the top of the coveted search engine result pages (SERPs). Here are the best practices for a good website
- Keep your content up to date. Link trusted sources related to your industry throughout your content.
- The website should have a simple and intuitive design. Your website should be user-friendly, with minimum backtracking and intuitive forms. Your CTAs must also be clear, concise, and simple to understand.
- Make it compatible across all devices. Mobile optimization is crucial, but so is ensuring that your website is compatible with all browsers.
- Users should be able to easily discover what they need, and your page’s load time should be constant.
- Visual appeal is created through simplicity and order. Use white space where it is acceptable, with captivating photographs, and a pleasing color palette.
- Draw attention to your key points (CTA, value proposition) by attracting them to the eye. Simple, appealing contrasts will guide your visitors to their desired destination.
A well-designed website is a key aspect in gaining consumer trust. A beautiful website design isn’t the be-all and end-all of having a successful website. However, 75% of buyers acknowledge that they rate a company’s legitimacy depending on the style of its website. This can make a significant difference in ensuring that your site ranks well and that your users convert.
If you’re ready to build a website that will improve your search engine visibility, help you promote your brand, and lead to sales, contact us today to learn more about our web design services.